Peter Hurley
Chief Executive Officer (CEO)
Peter Hurley hails from a distinguished sports family in the Boston area, where he developed a deep passion for athletics from an early age. A gold medalist and Junior Olympic track champion, Peter also excelled in high school as a three-sport captain and all-star. His love for tennis was ignited during the sport’s golden era, marked by legendary rivalries such as those between Borg, Connors, McEnroe, Lendl, Evert, and Navratilova.
Peter is the founder of Synergy, a leading experiential marketing agency recognized 11 times as one of Event Marketer’s “It List” Top 100 agencies. His career has been defined by a commitment to bringing tennis to diverse audiences, serving as a Strategic Engagement Partner for Fortune 500 companies, and activating at major global events including the Olympics, Super Bowl, Wimbledon, and the World Cup. His innovative thinking has led to numerous industry firsts and 15 world records, including the iconic “KFC’s Face from Space,” the first logo visible from space.
His dedication to tennis extends beyond his professional achievements. Peter has been deeply involved in grassroots tennis initiatives, collegiate tennis, and the preservation and promotion of the sport’s history. His contributions have been recognized during his 18-year tenure on the Board of the International Tennis Hall of Fame, where he has served on the executive board, chaired multiple committees, and was honored with the Chairman’s Award for outstanding service.
Peter’s leadership also extends to the Seabright Lawn Tennis and Cricket Club, the oldest of its kind in the United States, where he served as President from 2018 to 2022. He is a long-standing member of the U.S. Prentice Cup Committee, overseeing the world’s oldest intercollegiate tennis competition, and he serves on the Board of the Intercollegiate Tennis Association (ITA), where he chairs the Partnership Committee.
Currently, Peter leads the Professional Tennis Registry (PTR) and its affiliates as CEO. His focus is on expanding membership, elevating coaching standards across racquet sports, and driving the organization’s continued growth. Peter’s visionary leadership, combined with his deep industry knowledge and passion for tennis, positions him as a key figure in the sport’s future.
Peter resides in the Wesley Chapel area with his wife Paula. They have two children: William, a cadet in the Class of 2025 at The United States Military Academy at West Point, and Laura, a sophomore at Syracuse University.
Peter Hurley
Chief Executive Officer (CEO)
Peter Hurley hails from a distinguished sports family in the Boston area, where he developed a deep passion for athletics from an early age. A gold medalist and Junior Olympic track champion, Peter also excelled in high school as a three-sport captain and all-star. His love for tennis was ignited during the sport’s golden era, marked by legendary rivalries such as those between Borg, Connors, McEnroe, Lendl, Evert, and Navratilova.
Peter is the founder of Synergy, a leading experiential marketing agency recognized 11 times as one of Event Marketer’s “It List” Top 100 agencies. His career has been defined by a commitment to bringing tennis to diverse audiences, serving as a Strategic Engagement Partner for Fortune 500 companies, and activating at major global events including the Olympics, Super Bowl, Wimbledon, and the World Cup. His innovative thinking has led to numerous industry firsts and 15 world records, including the iconic “KFC’s Face from Space,” the first logo visible from space.
His dedication to tennis extends beyond his professional achievements. Peter has been deeply involved in grassroots tennis initiatives, collegiate tennis, and the preservation and promotion of the sport’s history. His contributions have been recognized during his 18-year tenure on the Board of the International Tennis Hall of Fame, where he has served on the executive board, chaired multiple committees, and was honored with the Chairman’s Award for outstanding service.
Peter’s leadership also extends to the Seabright Lawn Tennis and Cricket Club, the oldest of its kind in the United States, where he served as President from 2018 to 2022. He is a long-standing member of the U.S. Prentice Cup Committee, overseeing the world’s oldest intercollegiate tennis competition, and he serves on the Board of the Intercollegiate Tennis Association (ITA), where he chairs the Partnership Committee.
Currently, Peter leads the Professional Tennis Registry (PTR) and its affiliates as CEO. His focus is on expanding membership, elevating coaching standards across racquet sports, and driving the organization’s continued growth. Peter’s visionary leadership, combined with his deep industry knowledge and passion for tennis, positions him as a key figure in the sport’s future.
Peter resides in the Wesley Chapel area with his wife Paula. They have two children: William, a cadet in the Class of 2025 at The United States Military Academy at West Point, and Laura, a sophomore at Syracuse University.
